Once this is paired with some basic info, like your age, gender and weight, Aura is then able to determine the composition of your body and hydration data. This, in turn, creates a low-voltage electrical signal for an active and reactive measurement of the resistance of your tissues. Users simply have to make a loop with their hands around the Band, tap the device twice and hold for a few seconds. That key difference here is something Aura Devices calls bioimpedance analysis, which essentially involves the stainless steel Band reading your body in order to ascertain percentage levels of fat, muscle, body water and minerals. The market is very crowded and a lot of trackers aimed at a very general crowd, but we hope that tracking different things will help us to stand out." Electric feel "We thought a lot about the form factor at that time, and we just believed that a fitness tracker was the most convenient for us to build the technology into. It was all based off the university research of one of our co-founders, and we decided to make a company and bring it to life," Aura Devices' CEO Stas Gorbunov told us. "We started with the idea for the device around April 2016. You'll still get your heart rate tracking, sleep monitoring and activity analysis, but the $89 Aura Band, which is back on Kickstarter after being delayed late last year, looks set to give users more for their money than the rest of the market. Instead of the basic step counting, calorie logging wearables that have flooded the space, Aura instead will focus on providing data around body composition and hydration. Looking to change that, though, is the Aura Band – a wearable that is bringing something a little bit different to the world of fitness tracking. Many companies are being undercut by budget options from the likes of Xiaomi, while most smartwatches now pack in those same fitness tracking features. Fitness trackers have become more feature-packed over the last few years, with heart rate analysis, sleep monitoring and GPS activity tracking all becoming device staples.īut despite the fitness tracker offering more for the everyday user than ever before, the next step is unknown.
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