Other competitors are Transcontinental, which emphasizes on samba, and Gazeta FM. They began to compete with a station owned by the same group, Nativa FM, which focuses more on sertanejo music. Band FM remained behind in audience for a few years, until they found their consumer market in national popular music, mixing funk, pagode, sertanejo, pop music and a programming aimed at a predominantly middle class audience, between 25 and 45, with a 60% female audience according to information given by the station. It was around this time (2004) that Grupo Bandeirantes closed a deal with Grupo Camargo de Comunicação for the control of Nativa FM, regional scale network specialized in sertanejo. In the 2000s, the station lost part of their audience to rivals like Transamérica Hits and Mix FM, focused on the younger audience. In the 1990s, once again following phonograpical industriy’s trends, they changed their name to Band FM and began playing pop, axé, pagode and sertanejo.
In the 1980s there was a first turn in the programming, which started focusing on black music and genres like soul, funk and pop, following the success of 'bailes black' (black parties) that proliferated in São Paulo in the previous decade (Leal, 2007). In the beginning, with the name Bandeirantes FM, they would retransmit Bandeirantes AM programming, but in the following year they introduced their own programming, focused on musical styles like rock, soul and jazz. Grupo Bandeirantes acquired their first FM radio concession, 96.1, in São Paulo in 1975. They also promote advertisement actions and are present on various events. Also similarly to other broadcasters of the kind, they don’t have an online portal but interact with their listeners through social media (the address redirects the user to the radio’s Facebook page), SMS and telephone. As with other FM radio stations, their programming is predominantly musical.
NATIVA FM BAND NEWS SP TV
NATIVA FM BAND NEWS SP FREE
Metro Brasil - free distribution newspaper, result of a joint-venture with Metro International.Rádio Trânsito - radio station with traffic information from Greater São Paulo.MPB Brasil - radio station with a música popular brasileira programming at Rio de Janeiro city.Educadora FM - radio station to provide programs for young people located in Campinas.Brasil Radio (WRSO) - radio station from Orlando, Florida, United States, which broadcasts the programming of the Grupo Bandeirantes radio networks in partnership with Cafifa Media Group.Band Vale FM - radio station from Taubaté, São Paulo, with music and news programming.Nativa FM - popular music radio network, joint venture with Grupo Camargo de Comunicação.Bradesco Esportes FM - sport radio network with naming rights from bank Bradesco.Rádio Bandeirantes - news talk radio network.Band FM - popular music radio network.Sexprivé - adult content channel, partnership with Brasileirinhas.Band Internacional - channel oriented for Brazilian public who lives outside Brazil.Arte 1 - channel about art and culture.TV Terra Viva - free-to-air satellite television channel about agrobusiness.Rede 21 - broadcast television network, broadcasting the programming of its leaseholder, the Universal Church of the Kingdom of God.Band TV - broadcast television network with national coverage.
Grupo Bandeirantes de Comunicação (commonly referred only as Grupo Bandeirantes or Bandeirantes) is a Brazilian media conglomerate founded on the creation of the first group communication vehicle, Rádio Bandeirantes, on May 6, 1937.
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